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Communications Design Industry Discussion, Inspiration, & Tutorials

Jan 23, 2011

BSO Print Design Hits all the Right Notes!

This afternoon, we decided to catch the BSO performance entitled Robustly Russian. Maestro Marin A. led the orchestra in 3 hours of decidedly beautiful and at times haunting soviet classical music. We got to hear several pieces from Rachmaninoff and Shostakovich.

While the selections were intriguing on their own I was really interested in running an eye over the winter program. My chance came at intermission, and I was not disappointed.

The BSO graphic designer put together an elegant edition of Overture. They presented a sophisticated mix of  three primary typefaces: Baskerville, Helvetica, and Edwardian Script used in accent.

So often we try to stick to a two-font solution when there are more options at our disposal. We can use one (like Arial, which has at least 10 weights or Century, etc.) or three--maybe even *four with plenty of  practice.

The imagery presented was also a healthy mix of squared-off photographs balanced with anthropomorphic vectors used to punctuate ideas; take a quick gander at the cover. The swirls that appear to be coming toward the orchestra over the terrace level seating is a great example. They could be a visual representation of the sound waves working their way through the room.

Excellent job BSO, this Overture goes in my inspiration file.

*it's been done very successfully, check out the book Visible Signs by David Crow.

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