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Communications Design Industry Discussion, Inspiration, & Tutorials

Mar 18, 2013

Interview question : Tell me About your Design Process

Well, this isn't actually a question. However, you should have a process outlined for this one. The interviewer wants to know that you can approach a project methodically and follow the logical steps to a successful design project. Be aware that these are not optional steps. Here they are:

  1. Get the design challenge and do your research: Learn all you can about the target audience and message. Find out the format and budgetary constraints. 
  2. Create thumbnails: Brainstorm design solutions and sketch out several quick ideas.
  3.   Develop the roughs: Flesh out 3 or 4 of the thumbs to develop further. Get feedback from the team or client on which is most successful for their needs.
  4. Make up the comprehensive designs (comps): Use the successful rough to create a design that’s full sized, using the final color palette, and sans-Greeked text. This project is practically finished. Get some feedback from your team or client.
  5.  Final design: Use that last round of feedback to polish up your comp into the finished product.
While this question doesn't come up much outside of the design field—although I’ve been asked this when interviewing for a nonprofit women’s health design job—it’s important to be prepared to answer it.

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