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Communications Design Industry Discussion, Inspiration, & Tutorials

Aug 29, 2012

Standing Out In a Crowd…

By On 05:11
…is More Important Than Ever.

My company is in the process of hiring a Copywriter / Editor to join our communications team. We posted the position a few weeks ago and we’ve gotten nearly 200 responses. Here’s a quick breakdown of what that means to a jobseeker in this market.

Of the 200 respondents:
  • a large percentage of the applicants are based outside of this state, and a smaller, but significant number of these are based outside of the United states, 
  • approximately 40 individuals meet the criteria outlined in the job posting, 
  • about half of this qualified group can be classified as highly qualified, 
  • fewer than 10 people will be contacted to interview. 
This is the trend that I outlined in my article Job Search Advice for New Grads. It’s now the norm.

My Communications Director was floored at the number of applications that this posting has yielded compared to years past. Not only are the applicants more diverse, so are their skill levels—there’s been an abnormally high number of recent college graduates who’ve applied. Recently, when discussing her selection process she commented that, “You can see the effects of the economy, now more than ever.”

When we posted a similar position a few years ago, the maximum number of resumes was around 40 and the highly qualified pool held 5 individuals. How do you ensure your application will yield an interview? Be prepared to compete with highly skilled individuals.

Keep Your Resume in the Call-Back Pile
In order to stand out from the crowd of applicants you MUST ADDRESS ALL of the job requirements in the posting. Don’t leave it to the department head to infer what you mean. If they ask for app development then you’d better say app development in your resume and/or cover letter.

Present an Appropriate Identity 
When updating your resume for a job, consider your audience. Is the industry a creative one? Is it receptive to out-of-the-box design concepts? Is it conservative or built on tested ideals? Will your design, paper size, typography, or color palette cause your application to be discarded?

I recently spied an applicant’s highly stylized resume that was bold, bright, boisterous, and inappropriate for this job posting. An effective resume not only addresses all of the listed requirements, it is also designed for the audience. This graphic designer resume would be well-received at a creative firm but it doesn’t fit the bill at a human services nonprofit organization. It’s also inappropriate for a Copywriter / Editor position; a job in which the main goal is clarity of message.

Aug 24, 2012

This Week: Lotsa Stuff

By On 11:30
What is Simone working on this week, you ask. I have several projects that are winding down. In  no particular order: an event invitation, a direct mail solicitation, a poster of a great guy, a PhotoShop tutorial for you, and a jQuery online course. Here's part of the direct mail piece, I'm making the most of some fantastic stock images!