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Communications Design Industry Discussion, Inspiration, & Tutorials

Showing posts with label Career Advice. Show all posts
Showing posts with label Career Advice. Show all posts

Sep 12, 2017

Instructional Designer Portfolio

By On 09:36


In assisting a colleague in preparing her portfolio I have searched the web high and low for excellent examples to assist in pages, headings, and possibly even layout. Finding diverse, responsive examples is not that easy. I believe this is because many ID professionals have an extensive education in Bloom's’ taxonomy, rubrics, effective course development, summative and formative assessments, etc. However, their graphic design education may be limited. This is odd to me—coming from a graphic design and communications background to instructional design. The foundations of graphic design and ID are closely related and in some cases duplicative. It’s all in the execution.

Rather than outline the differences and similarities here, I’ll skip the commentary and share a few well-executed Instructional Designer portfolios that give a comprehensive view of the professional and their skills, while also presenting an elegant layout and design aesthetic.

  • Simone Jenifer: this portfolio is a subset of a graphic design portfolio and presents all media and samples on a single, responsive page.
  • Kristin Anthony: Another blog-style site with fully responsive designed pages, and lightbox project pages. Beautifully executed
  • Rachel Barnum: Blog-style Instructional Design Portfolio page
  • Shalini Mathias: Prezi, interactive, motion graphics-based portfolio. THis is an interesting use of this medium. Featured projects are interesting and well-designed.
  • Ginger Nichols: Responsive pinboard style portfolio, which features a separate page of individual projects
Once you've been inspired by these take a quick view at best practices for developing your online Instructional Design Portfolio, from eLearning Industry blog.

Mar 27, 2017

Don't Get Screwed by your Social Media

By On 10:11


Complaining about work on social media is like farting in an elevator. You can't escape the fact that you did it.

One morning I switched on my computer to find this series of status updates at the top of my Facebook (Fb) Newsfeed:

  • My boss calls me while I shower, she calls while I brush my teeth and pack my lunch, then I am trying to drive and she calls me again, so I pull over and try to talk to her, but she screams at me and hangs up a few times without telling me why she is flipping out. "WHO DO YOU WORK FOR?!!!"…
  • Two more days of being bludgeoned before the weekend arrives...in my next life I would prefer to have more choices...
  • She's gotten into the habit of abusing me, but since she pays me I am not allowed to complain. I think I need to start going home and being unable to work when she treats me too badly, because this shit will kill me. Must take stand, to preserve so-called sanity...


This old friend of mine, Robin*, was obviously disgruntled and feeling trapped by her chosen work. So much that she had to vent on social media. I sent her a concerned message about her tirade. In the end I had to ask “...are you sure you want to voice your disdain for your boss/job on the world wide web?”

I felt that I had to respond to her. This woman is my friend, and I’ve seen the worst case scenario play out in two similar situations. Individuals, friends of mine, have lost jobs in their respective fields after badmouthing their direct supervisor or company on Facebook. One of these has not been able to get another position in his field.

A Little Perspective

Of course, we should have the freedom to badmouth whomever we choose when speaking to individual peer networks. However, the internet is a complex arena where private conversation is concerned; Facebook doubly so:
If your privacy settings are set to only share your content with your peer network, you have a strong layer of protection from the rest of the web. But, ask yourself, “Do my ‘friends’ also protect their comments, shares, likes, and updates with the same settings?” Maybe some do, but definitely not all of them…

Once your friend comments on your negative work-related update, or shares it, it belongs to them and can appear to everyone who follows them. If they have an 'open’ profile then anyone who finds them on the internet can view their Fb activity—without even logging in!

To gauge whether you may potentially face negative repercussions at work answer this question, are any of your Fb friends also your coworkers, or close friends of your co-workers? If you’re not sure don’t risk your job by bitching unfettered on social media!

An Unforeseen Repercussion

Back when I was in grad school, a fellow student was going through a stressful time at work. In Fb status updates she told the world daily, that she hated her boss, her job, coworkers, and the company.

On one occasion I even commented that she was being harsh. She didn't care, she had been interviewing regularly and was preparing to accept an offer. Our paths crossed again three years later. I was tasked with vetting graphic designer resumes for an open position in my company and this woman applied. The memory of those graphic rants about the past job jumped immediately to mind. How long would it take her to become disenchanted before social media mudslinging began? Could I trust her not to badmouth my organization and friends online? Could I  risk unleashing her on my beloved organization? She did not get an interview.

Back to Robin…

She immediately responded to my note with this: “Guess who doesn’t care…Maybe I will get fired….if she's not gonna pretend she's nice and reasonable, I'm not either.”

I get it, she hates her job and plans to be fired. She’ll have the opportunity to find another job—and hopefully have a more fulfilling experience. Hopefully, when she is back on the job market she won't be applying with or interviewing with anyone who has had to read these hyper-negative status updates about her current boss.


*Her name’s not Robin
Reprinted: Still relevant...updated from the original—to accommodate recent Fb privacy settings... 



Oct 10, 2016

Resume for an Internship or Campus Job

By On 06:45
Don’t feel intimidated that you have little or no real-world experience.

Internships, work-study, student jobs, and even relevant coursework can make your resume stand out. Your goal is to present this information in the best possible way: present relevant details, be thoughtful in layout, and tailor each resume to the specific position.

To be clear, internships and campus jobs are just that, but they can be stepping-stones to your dream posting after graduation.


Begin with the Basics

SELECT THE RIGHT FORMAT 



TAILOR YOUR RESUME TO THE POSTING
This is an excellent practice to get into for the future. ALWAYS suit your resume and cover letter to the post to which you are applying. Generic and irrelevant content are just as likely to get you ignored on campus as in the real world. This is important!



CONTENT
Campus job and internship resumes are different than those for jobs out in industry. It’s encouraged to include relevant coursework, non-work experience, as well as grades or GPA in the body of the document. The hiring managers in these jobs are looking for a great student AND someone who can benefit from the duties of the part-time job. These elements mean that the incumbent will perform well and work to learn /master new skills at their limited time in the position.


  • Consider Including: Skills (soft skills or technical), Memberships, Awards, Internships, Software and Technology, Volunteering and Community Engagement, Research Projects, Interests, and Work Experience. 
  • Want to add the job at the Minute Mart….is it relevant…you decide.
*. If you don’t have particularly good grades as a student, don't included you GPA, better still- be sure to include your “Relevant Coursework”

LAYOUT & DESIGN
Many years ago, the general rule was that you wanted to keep your resume under one page—unless you had good reasons for going over. Today, that is less of a rule, but know this you should AT LEAST fill a single page.

Don’t Half-Ass This: A half-page resume is ridiculous... it's like you're saying that you have not been thoughtful about your own worth and suitability. Never apply for a job with a half-page of half-thoughts and half-complete sentences! You are attempting to get a job that will make you a marketable, viable candidate once out in the real job market. Be thorough and intentional. This practice run--landing an internship or campus job--is important. 

  1. Using a template? Use a simple one with wide margins to give ample white space. 
  2. Do not over-use colors or graphic elements. Stick with 1-2 colors and rely on the typography to present hierarchy (use Title, Headings and paragraph text, and bulleted lists).
  3. Get a Reviewer: a friend, professor, or career services agent at your university..
  4. PDF is better than a Word file..if you have used a template or special formatting, PDFs display exactly the same on every computer everywhere. Word files can change formatting and make your resume and cover letters look like garbage. While this is not your intention, it could be perceived that way ....

    (I know this because of a recent experience with a potential intern. Her resume formatting, created in an early version of MS Office, displayed horribly on my Mac--which had newer software, and she could not explain her "design decisions' in layout of her application materials. It was unfortunate. This undergraduate student eventually re-submitted to me her PDF resume and I was able to see the layout that she originally intended.

    In most cases, you may not get a second chance to make that first impression. Instead, the recruiter might think you unsuitable for the post, because of  a demonstrated lack of knowledge of basic page layout and formatting...got me?) 



SPELLING/GRAMMAR
For god’s sake spell-check your application documents before you hit send! It’s best to get someone to read through them. Spelling and grammatical errors are another reason why resumes get thrown into the circular file.

*. did you work a Pubic Service Announcement or a Public Service Announcement for class?

INTEREST/ COVER LETTER
This element of your application can help to set you apart from other candidates. Stating your interest in a note/letter that shows you have done basic research about the company or department is important. Include a cover letter--addressed to an individual (not "Dear Hiring manager" or "To Whom it May Concern")--that gives a better idea of you and your interest in the post. No need to overthink this, but be sure it it not generic.

To help you tailor the message:

  • visit the organization or department's website to learn something about them, making the slightest effort can help make you the only candidate for the post.
  • Don't just talk about you, demonstrate some knowledge about the org or department.
  • Learn 7 Tips to an Excellent Cover Letter...



When applying for an on-campus job or an internship, remember that you are being evaluated first by the resume and cover letter--it is normally the first contact that the department will have with you. Take the time and care to do a good job and you’ll be guaranteed an interview for any post to which you apply. Seriously!

Feb 1, 2016

Holding Steady: Graphic Design Salaries

By On 09:55
In past years I've found this information on Monster, CareerBuilder, US Government jobs survey and a few other sources. This time around I decided to check out a  website, service that caters specifically to creative designers in our industry, Coroflot. This site is another of the free portfolio sites that I've referenced and still promote to students. Needless to say Coroflot is making a comeback in a big way…their participant surveys are one strong indication.

 As always, this is an independent source which has solicited responses from a few thousand creative professionals that specifically use their service. They capture nationwide data unevenly, so the results may be different in specific geographic locations.

 Findings for Graphic Designers:

The precipitous drop in creative professionals' salaries--from the global recession--seems to be stabilizing. There's no great decrease or increase over last year. According to Coroflot, median salary is in upper-mid 40s. Get the details...


We'll remember just two short years ago, 2014, the national average salary for designers rose a full 8%—from 2012. This was reported in HOW Magazine and sticks roughly to the Indeed Salary Data I shared last year.


What's Different?

 In checking with the Indeed Salary Data for this year--keep in mind that this company does not survey anyone--instead it compiles and analyzes salaries from all vacancy postings listed on it's job search engine. According to this job search site, median creative professional salaries are indeed up a bit over last year, to the tune of approximately $2,000



Be sure to note their further analysis, average salaries are lower most.

Aug 18, 2015

Why Do I Need a CV?

By On 09:45
This week I met with a new freelance client who is stuck in the rut of a fruitless job search. We went through her identity package with a fine-toothed comb before I made the suggestion that she develop a Curriculum Vitae (CV).

She asked, “Why do I need a CV? I’m not in academia.” 

That much is true, she’s not. However, there are good reasons to have one. Especially for someone who will likely create and send out a dozen different tailored resumes this month. In her search, she’s looking for a variety of positions in the nonprofit sector—not specializing in one area. A CV will her to:
  1. Be Organized: The CV allows you to keep your skills, accomplishments, awards and experiences organized in multiple pages, under specific and relevant subheadings. If this document is thorough and well written, you can borrow huge chunks of text from it to update resumes for different jobs. This saves time. It’s like the master document from which you can borrow and add.

    This client’s thoughtfully laid out, comprehensive CV will have her project management, budget management, and event planning experience clearly delineated—and therefore easy to copy and paste into an application, interest letter, and/or resume.
  2. Be Prepared: In the past few years, more US companies have begun adding the words ‘…apply with your resume OR CV…’ Developing this comprehensive personal marketing piece can take hours, days, even weeks. In today’s market, that dream job that shows up online on Monday could be unlisted by Friday. This master document could easily move into the primary role in a personal identity package. Again, saving time.

At the end of our meeting, this intrepid young woman came away with homework. Use a CV Template to begin to get organized.


There’re several available online, covering content and design:
CareerOne: Australian website specializing in job posting and career search resources
Duke University: CV resource page for students and faculty
Pinterest: Several boards offer design options for you

Note: University and college career centers are often great resources for finding downloadable templates. Always be careful when downloading any files from the internet.

Mar 15, 2015

Tailored Resume - Whys and Wherefores

By On 06:26
Maybe you’ve heard that a tailored resume is one of the best ways to grab a hiring manager’s attention. It’s a fact that a one-size-fits-all, generic, general resume doesn’t cut it—remember, you’re facing a pool of hundreds (and potentially thousands) of competing applicants.

What Makes a Resume “tailored”?


Hiring managers are looking for the best fit for the needs of the job, team, and organization as a whole. Here are some core aspects that a tailored resume addresses. The list below will help you identify the information you’ll need to craft yours:

Responsibilities that match the job description - A good place to start is to demonstrate that you’ve already done the type of work the organization needs. Read through the full job description and pay careful attention to what the position entails. Include on your resume any of your work experience that most closely relates to those responsibilities.

Avoid wasting time and space with details that don’t relate to the job or the work of the organization—this means that yes, you can delete some items from your exhaustive list of duties. If you’re dying to mention them in your application, then craft a well-worded paragraph in the cover letter that outlines the important items that you’ve deleted.

Why? If you already have competency in those areas, you’ll be a quick study and able to hit the ground running in your new job.

How It’s Done / Example

Job description states: Serve as a significant role model for effective and appropriate work behaviors, procedures, and practices. Act as a liaison and advocate for participants.

On your resume, perhaps:
Advocated on behalf of approximately 960 students and 23 student groups as their primary representative to the faculty and administration.




Sep 15, 2014

Why’d I Get a Mentor?

By On 05:28
Image Source; AwakenYourInnerCowgirl.com
I left my last job because of a strong desire to grow my technological expertise. That, and I was in the early stages of my career 5-year plan. An opening revealed itself and I stepped outside of my non-profit comfort zone, into higher education. After over a year in higher ed, postings leading toward my goal began to appear. I was tempted by a few of them; going as far as to apply for three prestigious and promising postings. Although confident in my ability to succeed in yet another new setting, I was worried that the move might be too soon—and have detrimental repercussions when I finally apply for my dream job.

Asking the advice of my husband and friends was pointless. All were of the opinion that I’m skilled and talented and supremely qualified for anything coming across my radar. They answered the question of ‘should I be doing this?’ with a resounding ‘you can do it!’ Not what I was looking for.

Taking the advice of a speaker at the annual meeting of WIHME (Women in Maryland Higher Education, professional organization), I opted to seek a mentor. Choosing a professional in my field who I respected—who was judicious and thoughtful—was my goal. Through the years I’ve come across several people who helped build my professional confidence, reinforce my goals of community service, and grow my understanding of the field and my positive role within it. However, one stood out above the rest. My former communications director at my previous job was the ideal candidate.

After a day of deliberation, my old boss agreed to become my new mentor. She asked me questions about why I’d choose to leave my current post—after so short a time. She gave me homework to do between our meetings, and she gave me insights on what hiring managers think and expect. Friends and family can’t do that.

A direct result of my mentor’s probing questions and insightful input was that I put my job search on hold. A direct result of that action is that  I’ve gained some valuable new experience and expertise, and expanded my role within my current department. Often friends and family are complimentary but wholly not helpful.

The objective voice and advanced expertise of my mentor provided me with a compass to keep my 5*-year plan on course.

Aug 27, 2014

Where are They Now?

By On 04:01
Lately I've been pondering the range of skills that I've cultivated after X years out of graduate school. Well, actually thinking about my skills as compared to those who graduated from the same program--at the same time. Back in school, I could see my future laid out plainly: a few years developing my craft in nonprofit organizations as the graphic designer, then maybe another volunteer or pro bono role at a professional organization, but eventually landing as director of design strategy / communications / marketing for a large national nonprofit--like the Academy of Nutrition and Dietetics (kind of finishing up where I started).

After school ended and I delved into work in the nonprofit sector my interests grew and my focus changed. Eventually I followed a different thread into higher ed. It's been interesting and challenging. Challenging because of the tools, and interesting because of the messages. Marshall McLuhan famously stated that 'the medium is the message,' and boy was he right. Across so may industries, the messages are universal.

This past weekend I'm talking to a girlfriend who's in year two of conducting a passive job search; sometimes she looks and decides not to apply, sometimes I look for her--and she decides not to apply. It dawned on me that we both graduated in the same major, around the same time, and we're both in higher ed. However, that's were the similarities stop.

This good friend of mine is an excellent technical writer, designs almost exclusively for print, takes most of her own photographs (for publications), and she has much more person-to-person contact at work. Conversely, I work mostly in web and digital media (although I'd give an eye-tooth for more print projects), my writing is almost always editorial, and some days I'm half-crazed because I over eight solid hours of computer screens.

It's not bad just different. We'll never be in competition for the same job.

My recent ponderings got me thinking about what other fellow grads are doing with their advanced degree in Publications Design (with concentrations in graphic design, writing, or digital media). I grabbed the first ten names in the private UB Pub Design group on LinkedIn (to which I belong), extracted their names, gender, and current position in order to build the graphs below. Here's the skinny, as illustrated by PowerPoint:

60% Female, 40% Male - 40% Directors (Communications, Marketing, Art, Design, and Production),
Yes, I'm represented in this group as well--as one of the instructional designers (close enough).

Jul 24, 2014

They Call it the Worldwide Web for a Reason...

By On 05:25
Complaining about work online is like picking your nose in the car..while it seems private, those outside can see you.
This morning I switched on my computer to find this at the top of my Facebook (Fb) Newsfeed:
My boss calls me while I shower, she calls while I brush my teeth and pack my lunch, then I am trying to drive and she calls me again, so I pull over and try to talk to her, but she screams at me and hangs up a few times without telling me why she is flipping out. "WHO DO YOU WORK FOR?!!!"…

Two more days of being bludgeoned before the weekend arrives...in my next life I would prefer to have more choices...

She's gotten into the habit of abusing me, but since she pays me I am not allowed to complain. I think I need to start going home and being unable to work when she treats me too badly, because this shit will kill me. Must take stand, to preserve so-called sanity...
This is just an excerpt from the status update from my friend, an—obviously disgruntled employee, Robin*. I posted in response to her tirade, “..are you sure you want to voice your disdain for your boss/job on the world wide web?” Right or wrong, I had to respond to her. This woman is my friend, and I’ve seen the worst case scenario play out twice in the last three years. Individuals, friends lost their jobs in their respective fields after badmouthing their direct supervisor or company on Facebook. One of these has not been able to get another position in his field.

A Little Perspective:

Of course, you should have the freedom to badmouth whomever you choose when speaking to your peer network. However, the internet is a complex arena; Facebook doubly so:

  • If your privacy settings are set to only share your content with your peer network, you have one layer of protection from the rest of the web. 
  • But, do your ‘friends’ protect their comments, shares, likes, and updates with the same settings? Maybe some do, but definitely not all of them.
  • Once your friend comments on your negative work-related update, or shares it, it belongs to them and can appear to everyone who follows them. If they have an 'open"profile then anyone who finds them on them internet can view their fb activity--without even logging in!

To gauge whether you may potentially face negative repercussions at work answer this question, are any of your Fb friends coworkers, or friends of your co-workers? If you’re not sure don’t risk your job by bitching on the internet!

Unforeseen Repercussions:

Back to Robin. She immediately responded to my note with this: “Guess who doesn’t care…Maybe I will get fired….If she's not gonna pretend she's nice and reasonable, I'm not either.”

I get it, she hates her job and plans to be fired. She’ll have the opportunity to find another job—and hopefully have a more fulfilling experience. Hopefully when she is back on the job market she won't be applying with or interviewing with anyone who has had to read these hyper-negative status updates about her current boss.

Back when I was an undergrad another student was going through a stressful time at work. In Fb status updates she told the world daily, that she hated her boss, her job, coworkers, and the company. On one occasion I even commented that she was being harsh. She didn't care, she had been interviewing and was about to accept an offer. Our paths crossed again three years later. I was in the position of finding a graphic designer for my company and this woman applied. The memory of her rants about that last job jumped immediately to mind; how long would it take her to become disenchanted with work conditions before status update mudslinging at my beloved organization started. She did not get an interview.

*Her name’s not Robin

Jul 11, 2014

Youth Unemployment is Double the National Rate!

By On 05:00
I caught this report on NPR a couple minutes ago and must share. This story puts the the problem of youth unemployment in perspective and really explains several of the insurmountable obstacles that young people face when entering the job market. You're out there competing with people who have  degrees, advanced degrees, and years of experience.

 Renee Montagne talks to Roberto Angulo of AfterCollege Inc. and Courtney Hawkins of the Federation Employment & Guidance Service Bronx Youth Center.

Jul 9, 2014

VIsualize it...

By On 05:25




There's book about positive visualization...I've never read it, nor do I remember the title, but it's about visualizing the outcomes that you want--thereby willing them into being.



This is what I've been working on for the past few weeks; seeing a future of my devising and picturing the steps with which to achieve them.



My early morning, weekend, bike ride takes me along a well-worn, familiar track. I pedal down the footpaths and walkways slowly--noting the way the sun comes up above the historic buildings, the way light shines through manicured foliage making the undersides of leaves glow lime green, the cool morning air that greets me even in this warm season. Once my route has circled the entire campus, I pause under Frederick Douglas' statue and I look back along my course…imagining walking between campus buildings, racing to a meeting, talking to students and soon-to-be-grads, hanging my motivational sharks up in my work space. I see myself as part of the community. I also imagine the routine of taking the secluded bike path from my home to this campus as my daily commute (it's a bear). Visualizing it as if it has already happened. Then I re-mount my two-wheeled transport and head back home.



It's a ritual that I undertake when the spirit moves me. Yes, I do more than imaging, and yes think this visualization exercise works. At the very least, it's an exercise in mindfulness; it calms my mind and gives me a positive start to the day on a weekend.





Image by Practical DINK: Frederick Douglas statue on the campus of Morgan State University in Maryland.

May 7, 2014

More Job Search Advice for new Grads

By On 07:21

A new graduation season is upon us, and feel the need to revisit this topic. When I first wrote this article I was a recent grad-school-grad and introduced the topic using a conversation with a former school-mate.
Original 2010 article

Guess what. It's even tougher out there now than back in 2010. As a new grad you should know what kind of design job or work environment you're looking for. Casting a wide net and applying for any open position, that either a.) doesn't interest you, or b.) doesn't fit with your goals, is a recipe for high stress. Be selective and take the time to go after jobs that you actually want. It'll make you happier in the long run.This is something I've always believed and it hasn't let me down yet.

If you've already identified your ideal work environment, start your job search now. This means:

  1. Keep your Resume Updated: This is a good practice for everyone. However, I must stress that each resume you submit in application for a job should be tailored to more closely reflect the stated requirements. Don't lie. Instead choose specific words and phrases from the posting to include in your copy. Here's why it's so important...
  2. Regularly Update your Portfolio site: For creatives, the website is usually an employer's first contact with you. Be sure that your best work--and recent work--is showcased. Once or Twice a year is sufficient.
  3. Network and make inquiries: This is a must for all professionals in all fields. Keep connected with folks on LinkedIn, say yes to the alumni happy hour invitation from school, give your college friends a call. I can't stress this enough; ask these people questions! 
  4. Assess your Qualifications: Once you've found a job opening that's interesting, look at it critically to see if it's really a good fit. Be sure to look at the duties AND also the industry (or type of business). Some very talented designers work best outside of agencies. Be sure that you fit the bill and the employer fits yours. 
  5. Apply Early: With this current job market, positions are posted and taken down before you know it. When you see a position that suitable, don't waste too much time procrastinating. Instead, take a day to: format your resume and letter, have a peer proofread your efforts, make your revisions, and apply.

Mar 20, 2014

Most Important Work Skills?

By On 10:02

In thinking about the world of work That you'll enter after school, it's impossible to precisely predict the skills and careers that will evolve from the current economy and technology ecology. Top Ten Online Colleges created this infographic outlining some of the vital skills and competencies future employees may need--with a focus on six drivers of changes within the global economy.

Whether the skills in this graphic are being embedded into modern education systems--from primary school to post-secondary--is up for debate, but this is a great resource to explain how the job markets are changing, and how you need to prepare for such a future.

Sep 30, 2013

Living and working in MD

By On 03:56



Women in the US have made tremendous socio-economic strides in recent  decades, but this progress has been unequal. In a Center for American Progress report, Maryland ranks No. 1 in the United States for the state of its women.

In the report, titled "The State of Women in America", all 50 states were assessed on factors contributing to women's economic security, leadership opportunities, and health. Maryland's overall grade of "A" was a product of its No. 1 rank in both economic security and leadership.

Sep 1, 2013

Farewell Summer Assistant

By On 14:50
Let's talk a bit about one of the benefits of completing an internship.

At the end of the spring semester this year, I pushed to have either an intern or a summer assistant who hailed from an outside university. My reasoning was that I wanted to open up the opportunity to a larger pool of talented students. I got my wish and was able to hire a summer assistant from my alma mater; a young woman with more graphic design skill than a freshman or sophomore (which is all we seem to get in my office). I lucked out.

My assistant just worked her last day this week and will hopefully move on to bigger and better things.

In addition to a modest hourly rate, she got a chance to work scripting, recording and editing instructional tutorials using Camtasia; something previously outside of her skills set. The project added expertise in software that is fast-becoming an industry standard tool. She also got to put her personal style on the finished materials. The project was a complete success, and she enjoyed the work, too.

"...thank you so much for mentoring me for what felt like another semester. You taught me so much in such a short time and I wish I could have stayed around for longer..."
Well, she's got a great career ahead of her!




Aug 16, 2013

Professional Pet Peeve: Laziness

By On 07:39
I've got something to say to the lazy folk. You make me sick!

There's nothing  wrong with having a relaxed attitude toward work. Being relaxed is important to being effective. However, some people just take it a bit to far; stretching the boundaries of relaxing into the realm of apathy.

Now that the opinion piece is out of the way let's talk about it. Here are a few tips to help you NOT be perceived as lazy in the workplace:


  1. Be on time - Oh my god, just be on time!
  2. If a project is overwhelming, ask for assistance or guidance early.
  3. Know what you're referencing - If you've got several projects in the hopper, keep their titles and parameters straight. I'm talking about in conversation. You could be perceived as apathetic or worse dumb if constantly referencing the wrong name, team members, or goals of a project.
  4. Are you exhausted or feel overworked? Take a break - Yes I said it. Get up and get away from your desk/office. If you need to, call it a day and head home. Fatigue makes it hard to concentrate and get things done. Instead of trying to power through a project, or doing a half-assed job, step away from it and come back fresh.

Aug 13, 2013

How do you Want to be Remembered?

By On 11:21
Source: http://danielbischoff.blogspot.com/
A recent encounter with a former co-worker brought back vivid memories of an on-campus work-study job. The thing that she remembered about me was that I enjoyed doing one of our mandatory, crappy jobs early in the morning--cleaning the facilities early in the morning. Funnily enough, I hated the task. But instead of avoiding it, I got to it as quickly as possible in order to get it out of the way.

Here’s the back story: In college, I took a work-study position at the campus gym and volunteered for the early morning shift. This meant entering the building by 6:30 each morning, cleaning all of the facilities, equipment, group fitness and racquetball rooms, mopping the gigantic gymnasium floors, and seeing to customers. One staff member had to be at the reception desk at all times, so these jobs couldn't be done in tandem.

Early in my tenure, I worked with a really good friend who helped me figure out two important truths about arriving on time. First, we could both do a couple loads of laundry every day in the industrial machines before the rest of the staff reported to work. Second, if we switched off and tackled the work in shifts, we’d get it done quickly; one day she’d take the floors and I’d take the rest, and the next day we’d swap.

So, while we always got to work by 6:30 and got to our jobs as quickly as possible, we were still working when clients started coming in at 7am. However, we’d only be hampered by them for about a half hour. It was a well-timed process. We both got to finish up the hard work and spend the rest of the time on homework, projects, or just surfing the net between greeting customers.

The friend who mentioned my "cleaning fetish" was someone else that I worked with on the morning shift, briefly. The working relationship was different with this peer she came in at quarter-to-seven in the morning. So, the plan to start cleaning up the filthy, huge gym right by 6:30 didn't work—by the time we got started clients were queuing to come in and use the facilities that we were to clean. On these mornings, as soon as my counterpart entered the building I made a bee-line for the cleaning supplies to get the hated task completed quickly.

Anyway, speaking to my former coworker and hearing that she thought I loved the cleaning aspect of that job—those years ago—makes me feel a bit proud. I was able to complete those tasks efficiently, without voicing too many complaints.

This brings me to the moral of this story: We all have a task we don’t like at work. The best way to handle it is approach it with the same effort and enthusiasm as the best parts your the job, and do it well.

Jul 25, 2013

Know When to say Yes

By On 03:28
I recently read a blog post on idealist.org about saying “No” without committing career suicide. It’s a good read. Check it out.

Today I want to talk about the opposite side of that coin:

When faced with the chance to say no, weigh your options and see if you have a better reason to say YES. 

In a previous job I never had the choice to say yes or no to office social events; company picnics, birthdays, baby showers, and the like. Attendance to all such events was mandatory for those in my department. This came from the VP in charge of my division. For someone like me—who gets wrapped up in interesting design projects and relishes the satisfaction of completing a project then jumping feet-first into the next—these events were painful to endure. Each day that I was encouraged to leave the office early and drink beer with my professional peers was a day wasted.

Today my director and team participate in numerous departmental and organization-wide social activities—including  volunteer opportunities that allow the university community to mix with the larger community where we’re located. At times I’m encouraged to participate or I’m invited by the big cheese, but rarely is anything ever mandated. I feel at liberty to pick and choose events, and ultimately feel good about attending. Plus, it’s a rare occasion where I’m staying at my desk for hours after quittin’ time trying to make up those lost hours. It’s liberating.

I recently had an invitation thrust upon me with almost no notice, and had to choose whether to take it or pass. The invite came four days before the event. An industry conference held four states away, days before my birthday. My first instinct was to pass—my media development duties—as well as creating a curriculum for the class I  teach next semester are all still on my plate, along with working on my house after work and battling insomnia all night long (yes, I block out time for that too).

Happily, I took this opportunity to say yes; projects, home, and lack of sleep will still be there when I return. Making an inconvenient jaunt to New York directly after work is little sacrifice for what I gain in trade. This conference helps me develop, grow, and learn about industry trends.  It helps me see where we are in relation to our professional peers in the field. It helps make me a valuable member of the team.  Plus, who knows what higher education budgets will look like a year from now; this could be a one-time-only opportunity.







Jul 12, 2013

Where have all the Graphic Design Jobs Gone??

By On 13:29
For the first time in recent history--four years or so--the graphic design job market does not lead the pack in creative services job postings. A newly graduated friend sent me his portfolio to review and then wanted to talk about the fact that his job search seemed to be in limbo. He's been applying for a couple months now, with nary a nibble.

I've also noticed that the number of job offerings for "keyword: graphic design" seems light. On a search last week the SimplyHired.com interface yielded exactly two new jobs offered in a 7-day time frame. Graphic designer positions are being replaced by interaction design, web and social media design, UI/UX design, and instructional design. Can we see a theme developing here? 

The jobs of yesteryear that focused on print marketing, direct mail, and analog client contact are now replaced with the dynamic and/or social design positions. We can't get away from it. The medium is changed.

So, what does a designer who is adept at print do to compete? Grow. Evolve.

I had to remind my friend of his strong portfolio and highly developed creative skills. Moving from print to electronic media is a natural progression; while the platform changes the comprehension of good design, audience and research doesn't. The to-do list--we penned together--included taking some professional development and then expanding his freelance base--taking on a couple social media building/management clients to get started.

"Look for free or inexpensive ways to get professional development."

I'm looking forward to hearing about his progress--and he can take me out to lunch after he lands the next awesome job.

Jul 9, 2013

Three Job Search Pet Peeves

By On 08:48
In no particular order...

First: I’ve always made the argument to soon-to-be or recent grads that they should narrow their job searches; applying only for positions in industries where they want to work, instead of casting a wide net. I usually add that folks should have some idea about where they want to work before they graduate. Then I challenge them to consider design firms, nonprofit agencies, corporate arenas, finance, legal practices, medical centers, etc to help them decide.

Some graphic designers completely disagree with me.  They make the reasonable argument that the goal of early jobs in our field is to gain expertise and test-drive different industries. That may be the right thing to do for some, but my approach may work for others.

In undergrad I was offered an agency job with a company whose major clients included a car manufacturer and a soda company. As someone who advocates for non-processed foods, low-carbon footprint lifestyles, pushing polluting private vehicles and promoting obesity was not for me. An advertising agency could never be my creative home. I declined the position and opted to work for a non-profit that promoted women’s health and education instead.

 Today, I still run into a few people who are three or four years post-graduation floundering to find their niche in the professional world.  I’m talking about the "graphic designer" who can’t decide what to apply for when the choice comes down to entry-level designer, program coordinator, or child minder. Our education was an extensive and expensive one. We should be out there using our skills to pay back those student loans, spreading the gospel of good design, and propelling ourselves closer to our life/professional goals.

Next: What’s up with inappropriate resumes hitting hiring managers’ desks? An over-designed, or unsophisticated resume is the main thing that gets applications overlooked. Design firms and creative companies expect applicants to showcase their creativity with a well-thought-out identity and maybe even an infographic resume.  Corporate and non-profit agencies expect applicants to submit traditional-style resumes in application for jobs—even in their design departments. Sophisticated design is expanding the traditional definition of a resume, but origami still won't fly in most arenas.

When we use inappropriate formats and odd-sized paper to apply for design or communications positions, we send the message that we know little—if anything—about the company, industry, or position. That equals apathy, and get’s resumes discarded.


Finally: We should always be on the lookout for robots! Robots pre-screen online job applications and resume submissions. If application materials don’t contain keywords found in the original position posting, then the entire application gets discarded before a human being has set eyes on it.


One more thing: Can we stop submitting Word doc resumes? PDFs retain any special formatting and styles regardless of computer software and versions. This is just common sense.

I recently had a potential employee apply for a job with a Word file and when I opened her submission, two sentences were pushed onto the back page. I knew that this was a mistake, but I still asked her why she made that design decision during our phone interview. Frankly, if she came up with a convincing answer, I may have given her a shot at the job.


It feels good to get all that off of my chest, 
Simone

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