There has been a lot of chatter in the non-profit world about
whether to print an annual report or present stakeholders with something simpler.
A local woman’s health organization recently told me of their desire to
dispense with the big beautiful photo book that features their global outreach
work opposite their pristine medical labs. To date they haven’t made the
switch.
In my own organization, we have simplified our annual report to an 8-page
tabloid format that’s big, glossy, easily scanned, and outsourced to a Columbia design firm. In-house we
produce a supplemental report that focuses on financials. It also presents our action agenda for focusing on education and neighborhoods in Baltimore. So far, it's a great project featuring tons of photos and simple, elegant type treatments.
Here’s a
quick preview:
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