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Communications Design Industry Discussion, Inspiration, & Tutorials

May 16, 2012

This Week: Annual Report


There has been a lot of chatter in the non-profit world about whether to print an annual report or present stakeholders with something simpler. A local woman’s health organization recently told me of their desire to dispense with the big beautiful photo book that features their global outreach work opposite their pristine medical labs. To date they haven’t made the switch.
In my own organization, we have simplified our annual report to an 8-page tabloid format that’s big, glossy, easily scanned, and outsourced to a Columbia design firm. In-house we produce a supplemental report that focuses on financials. It also presents our action agenda for focusing on education and neighborhoods in Baltimore. So far, it's a great project featuring tons of photos and simple, elegant type treatments. 

Here’s a quick preview:   



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