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Communications Design Industry Discussion, Inspiration, & Tutorials

Jan 4, 2011

Rant - Open Letter to Users

Dear Users,
It’s come to my attention that some of you may have trouble understanding our graphic styles guide. It seems that the terms and conditions of the guide are impossible to comprehend. Let me take a few moments to clear things up for you.
  1. First, you all know my favorite color is Olive; the world would be all Olive if I had my way. However, I don’t neglect the tried and tested conventions of this company by making all of the text on our affiliate’s Websites Olive—that is wrong. So, too, is turning text Purple, Green, Salmon or any other color not found in our style guide. The guide and the Website’s CSS define body text as a tint of black, namely #2B2A2A. Please refrain from adding additional styles to individual pages of the site.
  2. On the subject of body text, I know that there are always priority items that need to be highlighted on our informational Web pages. The agreed-upon convention is the use of hierarchical formatting (these are also outlined in the existing CSS). This means using headers and subheads and even bulleted lists for emphasis. This does not mean that three (3) full paragraphs are bolded.
  3. Finally, page five of the guide lists our color palette and suggests different combinations of the swatches for emphasis. Nothing is ever Red.

Thank you for your time and patience. There is no need to respond to this message.

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