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Communications Design Industry Discussion, Inspiration, & Tutorials

Jun 26, 2012

In the Media: Macbook Markup

Visitors to online travel site Orbitz.com are fed higher hotel rates based on the operating system (OS) they use. Mac/Apple users are reported to spend around $30 more on travel and accommodations than Windows users, so Orbitz chooses to capitalize. Their practice is to show more expensive options--boutique hotels, as opposed to more economic options--when users search from the Apple OS.

Read the full article at www.online.wjs.com




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