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Communications Design Industry Discussion, Inspiration, & Tutorials

May 16, 2011

The new drop-down menu

Like many designers in my peer group, I loathe conventional drop-down menus. Where once they provided added functionality and a sneak peek at the site map, many companies overuse the poor things. Often drop down menus make simple navigation complicated. At times I yearn for the day of the landing page.

Enter the Mega-Menu:

I saw this, www.eatright.org, the updated website of the American Dietetic Assn.Thank you,  Davis Design Partners  for giving  the dropdown menu back its dignity. This was achieved by creating a hybrid landing page/dropdown; when users roll over an item in the main navigation the content area changes to reveal the MEGA-menu:

  • a section description
  • “featured content” a.k.a your dropdown menu
  • a beautiful user interface.

This is achieved through advanced javascript and incredibly elegant, functional graphic design. Kudos!!

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