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Communications Design Industry Discussion, Inspiration, & Tutorials

Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Mar 17, 2017

5 Tips to a Great Design Portfolio

By On 09:07
Without any piffle, here we go:



  1. Ditch the Box: technology advances mean that we can leave the large portfolio case at home. Especially since a printed book that outlines your best works just as well. Some designers have ditched print altogether and showcase digital media samples; bringing a tablet/laptop on which to show their work. This can still allow for interactivity, if you design the digital portfolio with this built in
  2. Simplicity. Simplify. Simple: use an uncluttered simple layout.
  3. Brand Consistency is key. Keep the look of all consistent: the book, the leave behind, the resume, cover letter and business card.
  4. Get Feedback: once you’ve settled on your designs find out from peers, industry professions and art directors what they think.
  5. Leave a Leave Behind: after a stellar interview and portfolio review, you must put something in the interviewer's hand that will remind them of your fabulous self once you've gone. You want them to reach for their phone (or whatever) and have their hand linger over your leave behind...instead of making tha call they pick up your designed piece and handle it. At they review they can't help but ponder how awesome it would be to have someone with your skill, talent and creativity working on heir team... they could finally get "X" done right, etc.


Get some design inspiration from Pinterest

Feb 15, 2016

(surprise) Interview Question: What kind of Animal are you?

By On 11:01
I helped out a new job seeker with a mock interview last month, over salads and wine. This young woman is in search of a junior designer position within an educational institution--a regional behemoth. But I digress…

She did a bit of practicing before we met up and I asked her a few basic questions over bread and olive oil. In addition to the  usual suspects I decided to throw in one of those curveball questions, just to break her out of the practiced answers that she was giving. I asked:


"If you were an Animal, What Would you be?"

That actually stopped my young friend in her tracks, she looked up to the right, thinking. After a long while, she said "I don't know." The curveball completely knocked all reasonable thought out of her head. This is a tactic employed by some interviewers. It's not actually meant to leave you stuttering, but rather it's meant to see how you think critically and might see yourself in the hierarchy of the organization.

I had to tell my friend not to freak out. Instead of pursuing the question OR giving her time to pick one of the millions of species of animals that she has to choose, I asked her the following questions…speaking not as a mock interviewer, but her friend who just bought her dinner:

  • Seriously, what do you know about the company and this job that you've applied for?
  • From what you know, can you seriously see yourself working there and making a difference to their mission? 
  • What are your traits that make it possible?

From her answers to those above, I used her words to formulate this follow up...
  • Okay, so in a setting like Organization X, that calls for hard work, and dedication to strong communities, positive growth, and increased academic achievement for youth, are your traits an appropriate fit?

How do you Answer that Question

I answered for her, "so, you would be a pit bull, or a Thai Fighting Fish, or a Rooster, or a Rabbit, or a Gecko". Pick one, or pick a completely different animal if you want. I had to explain that the actual answer is about the traits and habits that she brings to the table. She needs to pick the traits and morph these into an animal. Whatever animal.

We spent the next few minutes playing a game where I'd throw out random positive traits and she'd pick an animal and explain them in  a few words (like dolphins have great communication and organizational skills…). This was a bit of fun, but you get the idea.

In a nutshell, my friend had already thought about and outlined her strengths and what positive attributes she brought to the job. She simply needed to revisit those in order not to be blindsided by this surprise question. 

One last thing, this question may never be asked in a job interview, so don't stress yourself about coming up with the ideal animal that will play well with others in a professional setting.

More Interview Questions:

    Sep 4, 2014

    Graphic Design Interviews are Different

    By On 07:00
    Yesterday a colleague engaged me by lamenting her current job search—she’s now on to the third interview. (sarcasm)That’s great. People in human services have three—maybe four interviews. You know what graphic designers have? Homework.

    When I mentioned homework to her she paused, nodded and said “oh, yeah. You probably had to do things with PowerPoint, right? I decided not to take the bait. Besides she wanted to talk about her current precarious position in the deep, uncharted waters of the job search of a new grad school grad.

    Let me tell you, graphic design interview homework can be intense. Although it was a few years back I remember this one vividly. I designed a marketing strategy to engage a young, civically engaged audience, who wanted to live greener. In addition to the communications plan, I also built social media sites (FB, Twit) a blog, a fully functioning website and a print events calendar that could fold down into a recycled billfold wallet.

    And you want to talk to me about a grueling three interviews. Puh’lease.




    -Simone

    Aug 1, 2014

    Worst Interview Ever IV

    By On 13:40
    Appearance matters in an interview. Having an unexpected accident seconds before the first meeting can prove disastrous. The thing to remember is that you can regain control of the situation by reacting appropriately and resisting the urge to over-apologize. This happened to a blogger at HERCJobs:

    "Experts say that employers judge candidates within the first minute. Appearance represents the attention to detail and pride that you will take in your work.

    For me, this made getting splashed by a taxi on the way to an interview one summer day all the more unfortunate. I was one step from the curb, when a cab rounded a corner behind me. I went from stylishly ready to big drippy mess in no time flat and had no time to dry off. Mascara running, feet swishing, I walked in.

    I would have preferred to be memorable for my sharp answers and knowledge of the field, but I think it will be for the stain I left on the chair. I prepared answers for questions about strengths and weaknesses but not for this. Should I have ignored the wetness? Maybe they wouldn’t notice. Judging by the puddles, squishing sounds and drippy hair, that was unlikely. It was a lost cause and I knew it.

    They asked if I wanted a drink of water and I replied that I didn’t need one. I wasn’t smiling. Truth be told, the rest is a blur, but I was mortified and apologized profusely. I wanted to tell them how nice I looked just a few minutes before, but I didn’t…I didn’t get the job—no surprise there.If given another chance, I would have gone in with a huge wet smile on my face and exclaimed I am so happy to be here, but would you believe what just happened to me? I would have been effusive, probably would have apologized (once) for the damp trail I was leaving and then briefly explained that this was particularly unfortunate because I very much wanted the job and the opportunity to contribute to the organization.
    * See the original article on HercJobs Blog 

    Jun 6, 2014

    Interview Question: What you Know About ‘Us’…

    By On 06:33
    This basically translates to, have you done your research?
    The interview is never solely about you. What do you know about the company? Is it positive or potentially harmful to their brand? Have they won any recent design awards? ..updated their website or branding? …hosted successful events? …

    Here's a great example of how one interviewee approached this question…

    A good friend and colleague told me this scenario. It’s definitely relevant here.
    "I once had in interview for a Webmaster post at an organization that’s walking-distance from my house. In reviewing their website before the interview I was surprised to notice that their website update footer said 2011 instead of this year. I made note of that and a few other web-related items that made me curious; non-responsive design, inaccessible image and media content, social media feeds with months old updates, etc...

    After introductions were made, they jumped right in with their first question, “what do you think of our website?” I told them my findings and then offered them viable solutions—even though they didn’t ask for them...

    The result was a lively conversation with panel about the latest in responsive web design practices, integrating social media, and my love of outdoor concerts (I swear). After we shook hands goodbye—and before I got back my apartment—they had called my references and left me a voicemail message regarding a job offer.

    Feb 27, 2014

    Interview Questions: ‘Describe a situation…’

    By On 07:37
    Graphic design interview questions can be surprisingly similar to interview questions asked in other industries. This is because--as professions--in business there are few variables. We must all deal with deadlines, colleagues, clients, and stressful situations.

    Here are a few that you should be prepared for:
    • Describe a situation when you needed to meet a tight deadline with a project.
    • Describe a situation when you worked under pressure. How did you handle that?
    • Describe a conflict you had with your boss, or with your colleague. What was the situation and how did you solve it?
    Once you have decided on the best scenarios with which to answer these questions, practice your answer and try to get your response time down to 2 or 3 minutes.


    More Interview Questions:

      Jul 9, 2013

      Three Job Search Pet Peeves

      By On 08:48
      In no particular order...

      First: I’ve always made the argument to soon-to-be or recent grads that they should narrow their job searches; applying only for positions in industries where they want to work, instead of casting a wide net. I usually add that folks should have some idea about where they want to work before they graduate. Then I challenge them to consider design firms, nonprofit agencies, corporate arenas, finance, legal practices, medical centers, etc to help them decide.

      Some graphic designers completely disagree with me.  They make the reasonable argument that the goal of early jobs in our field is to gain expertise and test-drive different industries. That may be the right thing to do for some, but my approach may work for others.

      In undergrad I was offered an agency job with a company whose major clients included a car manufacturer and a soda company. As someone who advocates for non-processed foods, low-carbon footprint lifestyles, pushing polluting private vehicles and promoting obesity was not for me. An advertising agency could never be my creative home. I declined the position and opted to work for a non-profit that promoted women’s health and education instead.

       Today, I still run into a few people who are three or four years post-graduation floundering to find their niche in the professional world.  I’m talking about the "graphic designer" who can’t decide what to apply for when the choice comes down to entry-level designer, program coordinator, or child minder. Our education was an extensive and expensive one. We should be out there using our skills to pay back those student loans, spreading the gospel of good design, and propelling ourselves closer to our life/professional goals.

      Next: What’s up with inappropriate resumes hitting hiring managers’ desks? An over-designed, or unsophisticated resume is the main thing that gets applications overlooked. Design firms and creative companies expect applicants to showcase their creativity with a well-thought-out identity and maybe even an infographic resume.  Corporate and non-profit agencies expect applicants to submit traditional-style resumes in application for jobs—even in their design departments. Sophisticated design is expanding the traditional definition of a resume, but origami still won't fly in most arenas.

      When we use inappropriate formats and odd-sized paper to apply for design or communications positions, we send the message that we know little—if anything—about the company, industry, or position. That equals apathy, and get’s resumes discarded.


      Finally: We should always be on the lookout for robots! Robots pre-screen online job applications and resume submissions. If application materials don’t contain keywords found in the original position posting, then the entire application gets discarded before a human being has set eyes on it.


      One more thing: Can we stop submitting Word doc resumes? PDFs retain any special formatting and styles regardless of computer software and versions. This is just common sense.

      I recently had a potential employee apply for a job with a Word file and when I opened her submission, two sentences were pushed onto the back page. I knew that this was a mistake, but I still asked her why she made that design decision during our phone interview. Frankly, if she came up with a convincing answer, I may have given her a shot at the job.


      It feels good to get all that off of my chest, 
      Simone

      May 15, 2013

      Be Prepared: The Phone Interview

      By On 05:20
      The last time I wrote about phone interviews I had just flubbed one by being unprepared. Today, I write as someone who just conducted a series of phone interviews and now have a better perspective from which to report.

      Background: 
      I was recently in the market for an assistant Instructional Media Developer with great design sensibilities, the ability to craft messages for a target audience, some video or  motion graphics background, and a good grasp of Adobe Creative Suite.  I selected 3 applicants for phone interviews and told them that I would contact them to get a better idea of their "experience and professional goals," which I spelled that out in the email. Sadly, only one of  the applicants was sufficiently prepared to answer my questions.

      Q&A
      I asked the following questions, these are pretty common ones in our field:

      1. Tell me a bit about yourself. This question is meant to illicit a response that incorporates education, and professional goals. It is rarely a chance for you to talk about your hobbies or siblings. Yes, one of the interviewees started telling me about how she's  the middle child. I had to reign her in and restate the question.
      2. Tell me about your ability with "X" software or skill (describe the experience or give a rating of 1-10). Since my job description included some mention of script writing and story-boarding, I added these to the list--which included software, platforms, other skills, and conceptual design . The interviewees all had some limited experience in scripting and story-boarding, but only one elaborated on the experience by telling me more about a specific project.
        The lesson here is to always be prepared to elaborate or give concrete examples during an interview.
      3. Regarding your resume, please tell me about why you made this design decision. There should be a concrete reason for every decision on your personal marketing materials. One applicant had a 2-page resume that included only 2 sentences on the second page--this person didn't realize that the text flowed to the second page after her most recent content update. I advised this person to apply for jobs using a PDF resume in future, to avoid formatting mishaps.
      4. Tell me about your professional goals: During the interviews, I kept a checklist of 7 different career paths that I think would benefit from experience in instructional media development. When the interviewee mentioned one or the other of the fields I simply added a check mark on my questionnaire and left it at that. This was my tie-breaker question (not that I needed it).


      5. Do you have any questions for me? The correct answer is "Yes...!" Are there any opportunities for professional development? Can you tell me about the culture of your company? Tell me about your style of management. Etc. Just remember to avoid the questions about salary, bennies, and time off.

      Mar 18, 2013

      Interview question : Tell me About your Design Process

      By On 14:36
      Well, this isn't actually a question. However, you should have a process outlined for this one. The interviewer wants to know that you can approach a project methodically and follow the logical steps to a successful design project. Be aware that these are not optional steps. Here they are:

      1. Get the design challenge and do your research: Learn all you can about the target audience and message. Find out the format and budgetary constraints. 
      2. Create thumbnails: Brainstorm design solutions and sketch out several quick ideas.
      3.   Develop the roughs: Flesh out 3 or 4 of the thumbs to develop further. Get feedback from the team or client on which is most successful for their needs.
      4. Make up the comprehensive designs (comps): Use the successful rough to create a design that’s full sized, using the final color palette, and sans-Greeked text. This project is practically finished. Get some feedback from your team or client.
      5.  Final design: Use that last round of feedback to polish up your comp into the finished product.
      While this question doesn't come up much outside of the design field—although I’ve been asked this when interviewing for a nonprofit women’s health design job—it’s important to be prepared to answer it.

      Dec 10, 2012

      The Portfolio: Not Just for Creatives Anymore

      By On 06:00

      My buddy, Barbara*, works in marketing and does a lot of media writing. This year she gave a riveting AIGA talk about interviewing with a portfolio when not in the creative arts field. Today, a great article on Idealist.org loudly seconded her sentiment. It's good enough to share.

      According to Barb and Idealist every professional should arrive at an interview with a portfolio in-hand; "we do more than just our job description" and a portfolio book is an excellent way to show it. A professional portfolio--or leave behind--gives the potential employer a great idea of our skills, abilities and range. It's also pretty impressive!

      How Does it Look? This simplest presentation of your leave-behind is a spiral-bound book separated by tabs. These can be printed and bound, in quantity, at retail copy shops or by yourself if you have a spiral binder at hand). Be sure to select  a heavy weight paper and substantial cover stock. Spiral-bound books are not the only option. This publication can also be a highly polished design piece that profiles your creative skill as well. If you choose to go in this direction consider hiring a graphic design student, freelancer, or recent grad to help layout / design a polished look.


      Here are a few examples of print portfolio books:

      What Does it Contain? Your portfolio is a great supplement to the interview conversation. As you speak about your projects, accomplishments, or accolades, refer to the samples that you have in-hand. Here are Barbara's suggestions for basic content for this book:
      • Your resume or Curriculum Vitae
      • Listed technical skills, software, and hardware
      • Printed samples of your work or projects on which you've worked--with descriptions of the project, your role on the project, and other pertinent information
      • Writing Samples - if you have relevant, well-written pieces; include 2-3 samples of technical writing, public relations, media or editorial writing
      • Kudos and accolades on your work or performance from colleagues or employers

      Why Not Go Digital? If making a print portfolio is outside of your means and expertise, create an online portfolio. There are several free sites that offer open formats for you to showcase a variety of projects. An online portfolio gives potential employers a look at your scope of skill, and also makes you look very web-savvy; this is more important across all industries. In addition to portfolio sites like: Behance, CarbonMade, Jobrary.com there are several blog format sites that allow for maximum flexibility; like Blogger, Wordpress, or Tumblr.



      *her name isn't really Barbara.

      Oct 16, 2012

      What is a Leave Behind?

      By On 06:43
      Postcard serise by: http://iwonak.com/tag/postcards/
      Simply put, a leave behind a physical object that you leave behind after an interview. This media helps the interviewer or potential client to remember you. The object can range from the mundane (business card)—to the functional (printed portfolio)—to the elaborate (folding portfolio poster with DVD insert).

      To Create a Good Leave Behind:
      1. Keep your brand consistent. Any logos, typography, graphic elements in use on your resume or website should be represented here.
      2. Stay true to you. It should reflect they type and style of work that you produce.
      3. Make it easy to handle. Origami Folding cranes are relaxing to make and beautiful to behold, but impractical for job-seekers. So , keep it simple

      Jul 10, 2012

      Interview Question: Do you have any Questions for Me?

      By On 14:21
      I just participated in a heated discussion on the dreaded final interview question. This one is asked when you're sure that you and the interviewer have beaten the molecules back and forth for the last time. The art director takes a shallow breath, exhales, and then asks, "Do you have any questions for me?"

      There are a few different ways you can respond to this one.

      My answer:
      I always ask the interviewer "So, how'd you end up working here?".... followed up with what are your most /least favorite aspects of your job. It's rare that this person is asked about her/his own personal experience, and this disarming question might elicit some useful insights about what you're in for when offered the job.

      Here's how other design professionals answered this:

      A. Scott
      It's been a while since I interviewed and I always dreaded that question as well; I also ask questions throughout the interview. I tend to ask about the position. "Are you replacing someone or is it new?" "Are you looking to continue the pace of the position or go in another direction?" I always ask how long before a decision and what are the next steps.

      B. Gillespie
      The question doesn't have to come up. Think of the interview as a discussion where you ask question, they ask questions, and you just talk. But if you need some try these: Ask about culture and for specifics. I've found that the culture makes the job and that many companies can be delusional or misrepresent the culture. Avoid anything that is negotiable at that time, like vaca, benies and salary (once you get an offer, negotiate). Ask about typical work flow, the typical day, room for growth, ask about clients and how they handle them. Ask if you will work directly with clients or who you would work with on a daily basis. Ask to see work space. Ask about equipment and software. And always ask what plan they have for the person that filles the role you are interviewing for. Where do they see growth for that person and future opportunities. This is a great one to start a discussion.

      M. Lewis
      I tend to ask questions about the company culture, the team dynamics, etc. ("What is the atmosphere here like?" "Is there a lot of collaboration between the designers and the other departments?" "What is the best part about working here?"). That way, you don't just end with "I can't think of anything," you can't be construed as trying to get out of work (asking about leave and hours), and it shows that you are interested in being a part of their team and organization. Whatever they respond, you can say, "That sounds really great. I've been looking for a place that's like that."

      D. Peterson
      You can ask about work/life balance; ask about the company's culture; or if and how they support professional development.

      A. Russell
      I usually say something like "I'm very excited about the opportunity and it sounds like a great fit for me, however, I am looking for a company in which I can grow for the long run. When the time comes, do you generally promote from within? And are there opportunities for advancement among employees who have been here for a long time?"

      Jun 23, 2012

      Robots and Resumes

      By On 04:51
      Maybe you’ve heard that a tailored resume is one of the best ways to grab a hiring manager’s attention.

      It’s a fact that the one-size-fits-all, generic, general resume doesn’t cut it. Not anymore. Remember, you’re facing a pool of hundreds (and potentially thousands) of competing applicants whenever you apply for a job.
      Because of the increasingly high numbers of applicants, more employers rely on resume screening software; robots. It pays to know how an Applicant Tracking System (ATS) works so that you can tailor your resume and cover letter to the job you're applying for. 

      HOW THE ATS ANALYZES YOUR RESUME:
      • Your uploaded resume is run through a parser, which removes the styling from the resume and breaks the text down into recognized words or phrases.
      • The parser then sorts that content into different categories: 
        • education, 
        • contact info, 
        • skills, and 
        • work experience, etc.
      • The employer's desired skills or keywords are matched against the results from above.
      • Your resume is then scored on relevancy—using semantic matching against the employer's search terms and your years of experience.
      It's important that you include relevant text in the body of your resume. Instead of simply cutting-and-pasting keywords from the job description; employ a strategy. Remember, other savvy applicants are likely using the same keywords in their applications.

      WHAT TO DO ABOUT IT
      Don’t just narrow your focus to keywords. A sophisticated ATS goes beyond the keywords to look for related terms (not just graphic design, but also “creative cloud”, print, web, motion, logo, etc.). *sites like Monster.com and others use technology to help employers find the best candidates (see Monster's concept-matching resume search).

      Your areas of expertise. Ensure that your resume matches the special categories for the job you're applying for, use a bulleted list to organize your areas of expertise. If you opt for generic categories, make sure that you add some descriptive text. Here's a simplified example: 

       Prioritize your keywords. Begin by auditing the job description for primary and secondary keywords to include. Priority words are used in the title, job description, and in bulleted criteria lists. Secondary keywords include mentions of the industry (women’s health, international football, micro brewing, etc.), direct competitors, and industry qualifications (memberships, key training or software). 

      Consult an insider. It can’t hurt to get input from a friend within the company or in the industry—go straight to the source and ask them if they could either look over your resume or suggest what skills they look for in a candidate.
      • Another option is to contact someone in a position similar to the one you'd like to have—tap your social network and ask questions.
      Sprinkle liberally. ATSs factor in the length of experience. So, it's also important to place those important words, throughout your resume, in all jobs where appropriate. Order your bullets in descending order of relevancy to the job description.
      Use social networks to enhance your resume. More advanced ATSs add other features to check on you. Reppify, for example, checks your social network posts, and use of sites like LinkedIn, Facebook, and Twitter. Be sure that what you post in public fits with what you say on your application.

      Your resume should cover all of the listed job requirements. The ultimate goal is get your resume in the hands of a real human being. These tips should also increase your chance of getting past live screeners and hopefully land you an interview.


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