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Communications Design Industry Discussion, Inspiration, & Tutorials

Sep 30, 2013

Living and working in MD

By On 03:56



Women in the US have made tremendous socio-economic strides in recent  decades, but this progress has been unequal. In a Center for American Progress report, Maryland ranks No. 1 in the United States for the state of its women.

In the report, titled "The State of Women in America", all 50 states were assessed on factors contributing to women's economic security, leadership opportunities, and health. Maryland's overall grade of "A" was a product of its No. 1 rank in both economic security and leadership.

Sep 6, 2013

Robots and Resumes II

By On 05:32
Two Junes ago I posted an article outlining ways to get around "robots", the ATS that your online application may pass through before getting into the hands of a human being. These programs strip out the formatting and compare your resume text to that of the original job posting and then give a generic score to applications that best fit the outlined criteria.

Trolling Pinterest today, I found an infographic that best illustrates the process:

Sep 1, 2013

Farewell Summer Assistant

By On 14:50
Let's talk a bit about one of the benefits of completing an internship.

At the end of the spring semester this year, I pushed to have either an intern or a summer assistant who hailed from an outside university. My reasoning was that I wanted to open up the opportunity to a larger pool of talented students. I got my wish and was able to hire a summer assistant from my alma mater; a young woman with more graphic design skill than a freshman or sophomore (which is all we seem to get in my office). I lucked out.

My assistant just worked her last day this week and will hopefully move on to bigger and better things.

In addition to a modest hourly rate, she got a chance to work scripting, recording and editing instructional tutorials using Camtasia; something previously outside of her skills set. The project added expertise in software that is fast-becoming an industry standard tool. She also got to put her personal style on the finished materials. The project was a complete success, and she enjoyed the work, too.

"...thank you so much for mentoring me for what felt like another semester. You taught me so much in such a short time and I wish I could have stayed around for longer..."
Well, she's got a great career ahead of her!




Aug 30, 2013

Do you Sketch Before you Design?

By On 15:54
I just participated in a conversation on the topic with colleagues. It was a bit like preaching with a choir, but I want to share some of the commentary here.

I recently had the chance to work with a newly graduated designer who habitually goes straight to the computer whenever a design project is presented. If needing to change gears or develop more design solutions, there was always the need to go back to the drawing board; I personally, found it an inefficient process.

When faced with a new design challenge I always whip out my pencil and sketchbook. This is owing to my fine arts background; it's how I brainstorm, storyboard, script, plan, and develop my ideas. Plus, my poor memory means that I take a lot of notes, so there's always a hard-bound sketch book in my hand.

Here's how some of my seasoned colleagues replied when asked, "Do you sketch before you design?"

"Absolutely! I almost never design on the computer. The computer is a tool and that's it. My creativity flows faster and easier with a pen/pencil and paper. Plus you have a reason to spend an insane amount of money on cool drawing utensils and books!" - PD

"There has to be some preparation before spending the time in design. UX items need to come into play and UX protype tools such as Axure let the designer plan out the site and give it a testing before going into the visual design work. Or, it can be as simple as a drawing in a notebook to plan out a page. So, a sketch is part of the process and can give you as a designer a clear vision." - MS

"Absolutely, I can usually get half-a-dozen concepts out sketching in the time takes my computer to get warmed up. Purely from an efficiency perspective it makes sense." - JS

"90% of the time I do. The other 10%, I do what I call block sketching. It is where I go into Illustrator and just create shapes and build them together. I do this to create a font or build a wireframe for a website. It's quick fun and doesn't take long to get the idea from your head to screen." - TS

"Design begins with the thought process that follows a thorough investigation of the client's needs and the market they're in. Generally for me that is word based, especially for branding. I distil everything down to what I refer to a key words, a very concise summary of the discovery process. In turn this is the start of creating visual proposals and working with the client as 'ownership' by the client is vital. Other projects may be layout and production only where the client has already compiled the material but lacks the ability, skill and experience to turn the material into a professional piece of literature, or other form of marketing or promotional material, exhibition or packaging. Sometimes it is a combination of both. The vital skill for me is drawing out the essence of what is required before any form of creative work begins. Do I draw or sketch first after this? Yes, the pencil or pen is much more flexible than the computer. Do I present this to the client? Sometimes." - RS

Although he didn't participate in the disucssion, Milton Glaser said this about jumping on the computer to create  design, "Computers are to design as microwaves are to cooking." Hey, the soup is hot, but is it good?





Aug 25, 2013

Inspiration: Milton Glaser Interview

By On 14:59
The great benefit of drawing is not to replicate reality, but to understand what is real."




Aug 23, 2013

This Week: Lecture Series Update

By On 11:49
I just spent the majority of the day shrieking inaudibly at technology. At my disposal is a Macbook, and 2 (allegedly) high-end Windows desktops in my office that I'm to use for multi-media projects. They are all inadequate. Today saw me  spend several hours watching a 2 minute commercial render on various crappy computers in our lab.

Unfortunately, there's been little time left for me to give a s$%^t about updating my blog; with me constantly monitoring my blood pressure and all--yes the technology failure had me stressed out. Now that my vitals have returned to normal, I'll happily share this update with you.

We've nailed down the speakers, images, dates and times, and communications plan--pretty much--for promoting the series. So I'm able to share more fleshed out pieces with you:


                   
     

I'm actually quite happy with the way that this has all turned out and I'm looking forward to my part in the first session. Not to mention; recoding and sharing the events on our new website, promoting via social media, and tracking the analytics and attendance stats.


Aug 22, 2013

Freebies: Hand-Tooled Type

By On 07:19
My first MOOCs begin soon, I’ll be taking a photography course and a hand-tooled typography course. I’m inspired to share freebies with you. Here are a few hand drawn fonts that got me inspired this week.

I’ve shared some samples to get you guys inspired as well. These lovelies have a relatively high x-height and most have built-in leading. Check them out:

Created by Jusebox





Created by Nice and Ripe




Created by Vanessa Bays




This may be my favorite!





Aug 16, 2013

Professional Pet Peeve: Laziness

By On 07:39
I've got something to say to the lazy folk. You make me sick!

There's nothing  wrong with having a relaxed attitude toward work. Being relaxed is important to being effective. However, some people just take it a bit to far; stretching the boundaries of relaxing into the realm of apathy.

Now that the opinion piece is out of the way let's talk about it. Here are a few tips to help you NOT be perceived as lazy in the workplace:


  1. Be on time - Oh my god, just be on time!
  2. If a project is overwhelming, ask for assistance or guidance early.
  3. Know what you're referencing - If you've got several projects in the hopper, keep their titles and parameters straight. I'm talking about in conversation. You could be perceived as apathetic or worse dumb if constantly referencing the wrong name, team members, or goals of a project.
  4. Are you exhausted or feel overworked? Take a break - Yes I said it. Get up and get away from your desk/office. If you need to, call it a day and head home. Fatigue makes it hard to concentrate and get things done. Instead of trying to power through a project, or doing a half-assed job, step away from it and come back fresh.

Aug 13, 2013

How do you Want to be Remembered?

By On 11:21
Source: http://danielbischoff.blogspot.com/
A recent encounter with a former co-worker brought back vivid memories of an on-campus work-study job. The thing that she remembered about me was that I enjoyed doing one of our mandatory, crappy jobs early in the morning--cleaning the facilities early in the morning. Funnily enough, I hated the task. But instead of avoiding it, I got to it as quickly as possible in order to get it out of the way.

Here’s the back story: In college, I took a work-study position at the campus gym and volunteered for the early morning shift. This meant entering the building by 6:30 each morning, cleaning all of the facilities, equipment, group fitness and racquetball rooms, mopping the gigantic gymnasium floors, and seeing to customers. One staff member had to be at the reception desk at all times, so these jobs couldn't be done in tandem.

Early in my tenure, I worked with a really good friend who helped me figure out two important truths about arriving on time. First, we could both do a couple loads of laundry every day in the industrial machines before the rest of the staff reported to work. Second, if we switched off and tackled the work in shifts, we’d get it done quickly; one day she’d take the floors and I’d take the rest, and the next day we’d swap.

So, while we always got to work by 6:30 and got to our jobs as quickly as possible, we were still working when clients started coming in at 7am. However, we’d only be hampered by them for about a half hour. It was a well-timed process. We both got to finish up the hard work and spend the rest of the time on homework, projects, or just surfing the net between greeting customers.

The friend who mentioned my "cleaning fetish" was someone else that I worked with on the morning shift, briefly. The working relationship was different with this peer she came in at quarter-to-seven in the morning. So, the plan to start cleaning up the filthy, huge gym right by 6:30 didn't work—by the time we got started clients were queuing to come in and use the facilities that we were to clean. On these mornings, as soon as my counterpart entered the building I made a bee-line for the cleaning supplies to get the hated task completed quickly.

Anyway, speaking to my former coworker and hearing that she thought I loved the cleaning aspect of that job—those years ago—makes me feel a bit proud. I was able to complete those tasks efficiently, without voicing too many complaints.

This brings me to the moral of this story: We all have a task we don’t like at work. The best way to handle it is approach it with the same effort and enthusiasm as the best parts your the job, and do it well.

Aug 1, 2013

This Week: Fall Lecture Series

By On 09:55
My job is at times trying, challenging, rewarding, and sometimes just plain fun. In the upcoming semester, I'll be presenting as part of this lunchtime lecture series, and I get to design the print and electronic promo materials. This is a monthly series and we plan to promote primarily via web contact, but there will also be a few print/ digital posters around campus.

The series title and typography speaks to the informal setting and the feeling that we want to convey. The Autumn color palette lends bit more sophistication, while also giving a nod to the season. My goal is to reuse this layout/format and only switch out the colors for each semester series (yes, that is Greek text):



I'll see how this project progresses, and I may slip it into my portfolio when it's all done. :)


Jul 25, 2013

Know When to say Yes

By On 03:28
I recently read a blog post on idealist.org about saying “No” without committing career suicide. It’s a good read. Check it out.

Today I want to talk about the opposite side of that coin:

When faced with the chance to say no, weigh your options and see if you have a better reason to say YES. 

In a previous job I never had the choice to say yes or no to office social events; company picnics, birthdays, baby showers, and the like. Attendance to all such events was mandatory for those in my department. This came from the VP in charge of my division. For someone like me—who gets wrapped up in interesting design projects and relishes the satisfaction of completing a project then jumping feet-first into the next—these events were painful to endure. Each day that I was encouraged to leave the office early and drink beer with my professional peers was a day wasted.

Today my director and team participate in numerous departmental and organization-wide social activities—including  volunteer opportunities that allow the university community to mix with the larger community where we’re located. At times I’m encouraged to participate or I’m invited by the big cheese, but rarely is anything ever mandated. I feel at liberty to pick and choose events, and ultimately feel good about attending. Plus, it’s a rare occasion where I’m staying at my desk for hours after quittin’ time trying to make up those lost hours. It’s liberating.

I recently had an invitation thrust upon me with almost no notice, and had to choose whether to take it or pass. The invite came four days before the event. An industry conference held four states away, days before my birthday. My first instinct was to pass—my media development duties—as well as creating a curriculum for the class I  teach next semester are all still on my plate, along with working on my house after work and battling insomnia all night long (yes, I block out time for that too).

Happily, I took this opportunity to say yes; projects, home, and lack of sleep will still be there when I return. Making an inconvenient jaunt to New York directly after work is little sacrifice for what I gain in trade. This conference helps me develop, grow, and learn about industry trends.  It helps me see where we are in relation to our professional peers in the field. It helps make me a valuable member of the team.  Plus, who knows what higher education budgets will look like a year from now; this could be a one-time-only opportunity.







Jul 18, 2013

Book (cover) Review

By On 17:11
I know I should be ashamed that I'm finally getting around to reading this book. It's been on my reading list for over 15 years--no kidding. When on our honeymoon in June, we stayed at a lovely B&B in Annapolis, MD; Chez Ami. One of the decorative books placed around the room was a hardbound copy of the Oscar Wilde classic. I began reading it on our first night while trying to beat back my chronic insomnia. I got through four chapters before nodding off. Then we left the inn for the second leg of our bike trip.

Click to view full
I'll stop right here and say that this is actually more of a review on the design of this book--the Penguin Classic paperback version of Dorian Gray.

On the third leg of our trip, we spent the night in Washington, DC. And in the morning we headed off to find the Rock Creek Parkway bike trail into Northern Virginia. My new husband surprised me with this book after we crossed the bridge and I was elated!! When we paused for a water break, I examined the book jacket and became disappointed in the Penguin Classics graphic design team.

Wilde's descriptive prose--and my imagination--drew a picture of a dewy youth with light eyes and a warm complexion whose androgynous good looks could charm men, women, and the stars from the skies. Regardless of the text, I pictured this unlined boy with dark hair that contrasted with his pale eyes and added  a bit of rogueishness to the cherubic innocence that Wilde presented.

Folded cover, detail
The Penguin design team didn't agree with me. Instead, they gave their readers a pasty- faced, rosy-cheeked fop, with fair close-cropped hair, and very little attraction or appeal. When I pulled out the book to continue reading, I realized that the cover portrait was ruining my enjoyment of the book. I folded the cover back and continued reading.

Between, biking, strolling, dining, and enjoying the wonderful company or my new hubby, I finished the book. It was a *good read. In it, Wilde alluded to the exploits of Dorian in the chastest of terms (by today's standards). Our young Mr. Gray was a sociopath, who used his appeal to poison the lives and reputations of others. He then killed without remorse and easily placed the blame for his actions on the innocents who loved him.

FYI, the cover portrait is a John Singer Sargent piece painted in 1900.
*Wilde, like many of his contemporaries, is a great lover of the English language. His words paint a canvas in the imagination and he leaves nothing to chance. That said, it's a departure from the utilitarian style of modern fiction writers.

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