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Communications Design Industry Discussion, Inspiration, & Tutorials

Dec 7, 2011

Build a Digital Magazine with Indesign CS5

By On 11:34


This is awesome because my formal training ended in the previous version. I ended up buying a decent textbook and walking through tutorials for hours to get a handle on the new CS5 upgrades.

This Week: Addy Awards Submission

By On 05:03
I should've done this when I was a student, but didn't. Now I've got to pay a higher application fee.

Anyway, this new job has offered me several opportunities to create--what Bert Smith knows as--elegant graphic design. I'm pretty darn happy and proud of the work I've done during my tenure.

My advice: Do you have some design work that makes you particularly proud? Submit it to a juried panel. You might win.  Application deadline for the 2011-12 Addy is January 6th, 2012

Nov 4, 2011

Retail Rantings and Ramblings

By On 07:13
Now I’m completely convinced. The large brand name stores that we know and love are desperately trying to put themselves out of business; in a manner of speaking.

I noticed 3 weeks ago when I had to go to the Verizon store to get my phone replaced. The customer service was TERRIBLE and the in-store prices were extortionary. The phone that I originally bought for $100 cost nearly $240 in the store. Before I made my trip to the small brick-and-mortar edifice in Charles village, I did some quick checking online so that the sticker shouck wouldn’t kill me. The price was half what I was later quoted in the store. AND the price on Amazon was 1/3 the verbal price quote.

I spent over 30 minutes in the store with the salesman but walked out phoneless. The only real help that he offered is that he suggested that if I can find a cheaper price online, I should go ahead and make that purchase. I walked out in disgust ant then it dawned on me: large companies like Verizon have been outsourcing their US-Based customer care staff for years, and taking money out of the traditional storefronts; hence the closed or—just as often seen—understaffed stores in the mall.

Factors that lead me to this conclusion include:

  • Declining staff training/customer service
  • Increased availability of goods on retail websites, and discounts for using online services
  • Increase in tele-sales and customer service forces in companies like ATT and Target
  • My razor sharp intuition

Oct 14, 2011

This Week: Creative Commons

By On 05:52
This week I'm finishing up another poster project that will be a highlight of my portfolio!

This is actually three lists of funds. The goal is to showcase a couple hundred names and draw the eye. Initially, I created 3 design options: two traditional / bankerish choices then a third more modern list. This third included modern type, and huge blocks of color. I'm working on developing the colors and headings--I think I'll have the options to push the envelope a bit more. Anyway, I now have a good sketch of what the finished product will be. FYI, I took a quick tour of Compfight and found images from  local photographers with CC licenses. So this is what I'm working on:

Sep 27, 2011

This Week: Middle of a Poster Series

By On 14:55
Take a look at the "Beginning of a Poster Series" for a snapshot of the progress.

And then, I got a bit closer.  Tulle, 3-element palette, and varying photo treatments, PLUS a very cool looking faux-spot varnish when the final is printed.   This project still has a little way to go to completion, but I feel I'm on the right track.



Sep 23, 2011

This Week: Middle of a Poster Series

By On 06:45
Take a look at the "Beginning of a Poster Series" for a snapshot of the progress.

I went on a site visit to the location of the recognition event, and got a wake-up call. The walls will not frame a vertical orientation well.  Actually those walls could take a vertical , but my design would need to be  much more narrow.  So, here's what the first set have morphed into :


The color scheme and tulle pattern give a layer of elegance--not to mention the addition of a faded drop cap in Vivaldi Italic.  I'm still working on the framing of the portrait (I think a tighter crop might work better than what you're looking at now). To get to this point in  the design process I worked on several layouts in this color space. I experimented with making different elements of the palette the primary color. Don't scream :



Please note: the difference in the focus of these posters and the ones from series one. Emphasis is now on the individuals rather than on their accomplishments.   




Sep 12, 2011

Portfolios that Inspire!

By On 06:22

Not only is he an awesome friend, he’s also an awesome graphic designer.  This is what my portfolio aspires to be when it grows up. Simon’s is an example of an excellent graphic design portfolio, full of great design samples, diverse projects, simplicity of design/layout, and consistent branding! Kudus buddy.



Check out some more Portfolios that Inspire

Sep 8, 2011

Job Interview: Make a good Impression

By On 07:23
Interviews are a fact of life in job hunting. If you want to make a good impression, learn and execute the following:
Be Prepared – Don’t walk into an interview without researching the company and job. You should know what the company does, recent or notable press, and basic information about its history. Not knowing the basics is an immediate turn-off for interviewers.
Dress well – The fact is that you are judged-–or pre-judged—by your attire. Pay attention to your appearance. No matter what the position you’re applying for, dress professionally and compose yourself similarly. After you get the job, you can choose clothes that suit your personal style.
Have your portfolio and leave-behind ready – You’re a graphic designer and they want to see your work! In addition to your portfolio, leave the interviewer with a piece that gives them access to your design skill. I mean a brochure, view book, writing samples, flash drive, DVD, etc.  At the very least give them a biz card with links to your portfolio site.
Arrive on time –Plan to arrive 15 minutes early. Being earlier than that may make the interviewer feel rushed. If you get there sooner, grab a coffee and use the spare time to practice your interview responses.
Be confident – You know why you applied for the position and you know why you’re right for it! Your task here is to convey this to the interviewer. Smile, sit comfortably–and straight, make eye contact, offer a firm handshake, and respond to questions with enthusiasm. And for God's sake, don't fidget.
Ask intelligent questions – By asking pointed, intelligent questions, you'll impress the interviewer with your interest and set yourself apart from the competition. Get a great list at SimplyHired.com
Follow Up – After the interview is over send a thank you note to all who interviewed you.  Get their names or business cards of all the folks who interviewed you before you go—or snag them off the internet. You have the option of an email or hand written note—your call.I’ve recently added a 4x6 notecard to my identity package; I use this for invitations, thank yous, invitations, and notes.   

Aug 31, 2011

Using Stock?

By On 13:49
I'm sick of catching bad stock being used poorly.  I can't deal--it's like adding insult to injury (I'll plan a future rant about cliches).
In a recent hunt round the Web I came across a very familiar bit of stock--I think we all know the multi-colored hands reaching into the circle. Well, AARP did some minor tweaking and gave that vector back some of its pride:



The stylized human form--that we all default to at some point in our career--is the domain of the Noun Project.  This designer used the semantic vector art to create a clever narrative in 3 characters:



Finally, this stock photo is one I've seen before but chose not to touch with a t 10-foot pole. The daring designer grabbed this heinous pic and used it to his advantage; making a poster that cleverly spoke  to his audience :


Aug 24, 2011

This Week: Beginning of a Poster Series

By On 13:00
This is step 3--after reading a dozen donor stories and balling up terrible sketches.


Adding white to a gradient really diminishes the subtlety. Oh well, I'm looking forward to developing this concept into a finished series.

-Cheers, 
sjc

Aug 11, 2011

PhotoDune: The New Place for Stock

By On 05:47
I love Envato!  They just launched PhoteDune Beta, another online resource for stock photography.



If you're unfamiliar with Envato they're an international community of designers and developers that provide stock for graphic, game, and Web designers. Plus a couple blogs for networking and general freelance design.The prices on Envato stock designs are relatively cheap and the products are always high quality.

Browse the sites, then bookmark these pages:

Aug 7, 2011

Because Envato Rocks, That's Why!

By On 18:50

 wallpapers.audiojungle.net and called Jungle Desktop Wallpapers – was created to show off the top 21 competition submissions. You can still see and download those wallpapers today.

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