Social media platforms are great for building community and knowledge of your goods, services, brand...but you don't own or control the platform. We'r all aware of the ever-changing landscape of social media: look at how 'groups', 'pages', 'individual' Facebook account (sharing and privacy) rules have changed in the past few years. Users get very little input on how these evolve.
A website allows you to market yourself on your own terms. On your own site you get to:
- set rules and guidelines for how you share content
- have and build direct relationships with your audience
- organize your branding content how you want it organized