- Ditch the Box: technology
advances mean that we can leave the large portfolio case at home.
Especially since a printed book that outlines your best works just as
well. Some designers have ditched print altogether and showcase digital
media samples; bringing a tablet/laptop on which to show their work. This can still allow for interactivity, if you design the digital portfolio with this built in
- Simplicity. Simplify.
Simple: use an uncluttered simple layout.
- Brand Consistency is key. Keep the look of all consistent: the book, the leave behind, the resume, cover letter and business
card.
- Get Feedback: once you’ve
settled on your designs find out from peers, industry professions and art directors
what they think.
- Leave a Leave Behind: after a stellar interview and portfolio review, you must put something in the interviewer's hand that will remind them of your fabulous self once you've gone. You want them to reach for their phone (or whatever) and have their hand linger over your leave behind...instead of making tha call they pick up your designed piece and handle it. At they review they can't help but ponder how awesome it would be to have someone with your skill, talent and creativity working on heir team... they could finally get "X" done right, etc.
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