I've also noticed that the number of job offerings for "keyword: graphic design" seems light. On a search last week the SimplyHired.com interface yielded exactly two new jobs offered in a 7-day time frame. Graphic designer positions are being replaced by interaction design, web and social media design, UI/UX design, and instructional design. Can we see a theme developing here?
The jobs of yesteryear that focused on print marketing, direct mail, and analog client contact are now replaced with the dynamic and/or social design positions. We can't get away from it. The medium is changed.
So, what does a designer who is adept at print do to compete? Grow. Evolve.
I had to remind my friend of his strong portfolio and highly developed creative skills. Moving from print to electronic media is a natural progression; while the platform changes the comprehension of good design, audience and research doesn't. The to-do list--we penned together--included taking some professional development and then expanding his freelance base--taking on a couple social media building/management clients to get started.
"Look for free or inexpensive ways to get professional development."
I'm looking forward to hearing about his progress--and he can take me out to lunch after he lands the next awesome job.
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