I'll let you examine all the changes for yourself, but I do want to address the product description typography. "Peppermint" on the original label is rendered in a hand-tooled script (it also says 'peppermint oil'). The new white label renders the word in a large, lower-case sans serif. This word now vertically balances with the newly redesigned logo ("now"). I think the typeface is Euphemia UCAS with lost of comfy, spacious kerning.
Overall, the new label design brings now into the 21st century. I will also mention that the label is now made of that slick plastic material where the original was coated paper.
No comments:
Post a Comment